Today in MJJ HIStory
1985 It was announced that Michael Jackson will star in a 3-D science-fiction musical film, “Captain EO”, to be shown exclusively at Disneyland and Disney World.
“I’Captain EO’ came about because the Disney Studios wanted me to come up with a new ride for the parks.”
“I flew up to San Francisco a couple of times to visit George at his place, Skywalker Ranch, and gradually we came up with a scenario for a short film that would incorporate every recent advance in 3-D technology. ‘Captain EO’ would look and feel like the audience was in a space-ship, along for the ride.”
More than a year after this first announcement, “Captain EO” [“EO” is Greek for “dawn”], Michael’s 17 minute space fantasy 3-D movie, premièred on September 12, 1986 at Epcot Center in Disney World, Florida. The film, directed by Francis Ford Coppola [“Dracula”] and produced by George Lucas [“Star Wars”], becomes [and up to today still is] the most expensive film -“minute-for-minute” – ever made. [Estimated costs for the 17 minute film – US$ 30 million].
Michael stars in the title role alongside Anjelica Huston, and two new songs by Michael were featured: “Another Part Of Me” and “We Are Here To Change The World”.
After its première at Disney World Florida, the 3-D movie was shown at all 4 Disney Theme Parks [Florida, California, Japan, France] with tremendous success and became one of the main attractions of the parks. “Working on ‘Captain EO’ reinforced all the positive feelings I’ve had about working in film and made me realize more than ever that movies are where my future path probably lies”, Michael says later.
Only 4 months before the première of “Captain EO”, Michael made history again. On March 12, 1986 a press conference announced the new Pepsi-Cola contract with Michael Jackson. Michael enters The Guinness Book Of World Records and is acknowledged by them as having the largest endorsement agreement in history between an individual and a major corporation [Pepsi-Cola]. A record of US$ 15 million were reported.